As part of an initiative for Tequila José Cuervo, Rojkind Arquitectos presents its new and first project of the metaverse under the name "Metadestilería" (Metadistillery) which is based on a design exercise that responds to the function of objects with respect to human needs within specific contexts with the challenge of creating unique experiences through objects and architecture.
The digital world has penetrated the imagination of millions of young people and has built common environments with intuitive languages of interaction that pose digital challenges, where any subject can acquire an alternate identity through avatars, within a new social context. It is a compression of time and space, where the timetables of each region of the world are diluted and languages are invaded by new digital languages that allow active participation, always inscribed in the logic of a video game.
- Rojkind Architects
